Social Media has become a very powerful tool (for almost anything, truthfully). This is due to the fact that they have a huge user base. Just so you have an idea of the power this has, let's take Instagram as an example:
Essentially, Instagram is a “virtual place” where people go, share, follow their idols and favorite brands, and more. As of September 2017, Instagram had 800M monthly active users. This means, that 800M different accounts used the app at least once a month. Now, think about how you can leverage that to your advantage (business-wise, of course). You literally have a little over 10% of the world’s total population in the same “virtual place”, actively on a monthly basis and growing.
Instagram started by just allowing you to upload pictures; then videos came; then stories and so on. Nowadays, you can create a profile for your business, or even your blog, and use the power this social media tool for your benefit! Again, I ask you, how can you leverage this to your advantage?
You can target anyone, anywhere. Yes, it sounds a bit creepy (and to some people, it is even scary). However, from a business point of view, this is amazing! These days, every business sells to everyone around the world. Back in the day, if you wanted to do this, you had to establish a company in the country you want to sell/get a new distributor, develop a marketing campaign specifically for that market, and then advertise/sell there. With Instagram, you just have to target the right demographics and you can start advertising to them INSTANTLY, with the advantage of being able to try different campaigns and test their effect, etc.
In addition, a new revolution began since the social media boom occurred; this is the term you have probably heard over and over: “influencer”. Now, everyone wants to be one. However, the most “effective” ones, from a marketing perspective, are people’s idols (artists, actors, producers, entrepreneurs, etc.). They have a massive following; some even in the hundreds of millions. Many years ago, let’s say Gucci, had to put a belt in a specific actor, pay them to wear it for a certain event, and wait for their paparazzi picture to be published in a successful magazine so the belt would appear and generate the “influencer effect”. These days, you just pay a relevant influencer to upload a picture with one of the items from your clothing brand, or with your new watch brand, and you’ll immediately get that effect!
This is why social media is so important, mostly for businesses and bloggers. We have seen how social media has gained massive traction and growth in the past decade; and we haven’t even mentioned the rest of them. This growth and power will continue to increase, along with the business and blogging benefits it provides.
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